Branding, design and AI insights for startups and founders.

Perspectives on design, tech, career and brand culture

From founder-friendly branding lessons to behind-the-scenes design stories, these notes explore how clarity and creativity shape scalable brands.

From founder-friendly branding lessons to behind-the-scenes design stories, these notes explore how clarity and creativity shape scalable brands.

From founder-friendly branding lessons to behind-the-scenes design stories, these notes explore how clarity and creativity shape scalable brands.

Oct 13, 2025

Transforming Subtle’s Product Photography with AI first Solution

Learn how we used AI to reimagine Subtle’s product photos in natural, realistic environments without another studio shoot.

Oct 13, 2025

Transforming Subtle’s Product Photography with AI first Solution

Learn how we used AI to reimagine Subtle’s product photos in natural, realistic environments without another studio shoot.

Oct 13, 2025

Transforming Subtle’s Product Photography with AI first Solution

Learn how we used AI to reimagine Subtle’s product photos in natural, realistic environments without another studio shoot.

Sep 15, 2025

How I turned a product photo into a cinematic perfume Ad with AI

Behind the scenes of my AI-powered cinematic perfume ad. From static shot to luxury campaign.

Sep 15, 2025

How I turned a product photo into a cinematic perfume Ad with AI

Behind the scenes of my AI-powered cinematic perfume ad. From static shot to luxury campaign.

Sep 15, 2025

How I turned a product photo into a cinematic perfume Ad with AI

Behind the scenes of my AI-powered cinematic perfume ad. From static shot to luxury campaign.

Aug 13, 2025

This book changed how I design and how I listen.

Branding wasn't just logos or colors. It was a gut feeling, built through consistent behavior.

Aug 13, 2025

This book changed how I design and how I listen.

Branding wasn't just logos or colors. It was a gut feeling, built through consistent behavior.

Aug 13, 2025

This book changed how I design and how I listen.

Branding wasn't just logos or colors. It was a gut feeling, built through consistent behavior.

Jul 29, 2025

AI first design: The shift no one can afford to ignore

AI is changing how we design and what it means to be a designer.

Jul 29, 2025

AI first design: The shift no one can afford to ignore

AI is changing how we design and what it means to be a designer.

Jul 29, 2025

AI first design: The shift no one can afford to ignore

AI is changing how we design and what it means to be a designer.

Jul 16, 2025

Why mid-level designers in India often feel stuck

No one talks about the ugly middle of a design career. Here's my take.

Jul 16, 2025

Why mid-level designers in India often feel stuck

No one talks about the ugly middle of a design career. Here's my take.

Jul 16, 2025

Why mid-level designers in India often feel stuck

No one talks about the ugly middle of a design career. Here's my take.

Jun 10, 2025

How Middle East tensions are affecting design jobs in the gulf

As conflict escalates in the Middle East, many designers are rethinking their next move.

Jun 10, 2025

How Middle East tensions are affecting design jobs in the gulf

As conflict escalates in the Middle East, many designers are rethinking their next move.

Jun 10, 2025

How Middle East tensions are affecting design jobs in the gulf

As conflict escalates in the Middle East, many designers are rethinking their next move.