I'm Kutub Raja, a Pune-based digital designer, building brand systems that do the explaining for you, across every touchpoint that matters.

Creative Direction

Logo Design

Brand Identity

Brand Consulting

No-Code Web Design

Pitch Deck Design

Marketing Collateral

Services

Services

Services

Design Manager

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Selected Work / 2026

Every project started with a decision, not a deliverable. Here's how those decisions played out: the brief, the argument, and the outcome.

Every project started with a decision, not a deliverable. Here's how those decisions played out: the brief, the argument, and the outcome.

Brand identity and visual system for Ollion showcased through large-scale wall signage, designed by Kutub Raja.
Brand identity and design system for Ollion, including digital interfaces, graphic elements, and lifestyle applications, designed by Kutub Raja.
Print and editorial design showcasing the Ollion brand identity system, designed by Kutub Raja.

Ollion

/ 01

BRAND DESIGN • DESIGN SYSTEMS

How do you scale a brand identity across twelve countries without losing its soul?

Product packaging design for Subtle Rope Flow featuring minimalist boxes with bold rope forms in multiple colorways — packaging and brand system design by Kutub Raja, brand designer.
Subtle brand apparel design showing a blue fitness t-shirt worn by an athlete, part of a lifestyle branding system — brand identity and merchandise design by Kutub Raja, brand designer.
Billboard campaign design for Subtle fitness brand featuring the message “No gym. No noise. Just motion,” photographed in an urban street setting — brand identity and outdoor advertising by Kutub Raja, brand designer.

Subtle

/ 02

IDENTITY • PACKAGING • SPORT

A brand loud enough for billboards, quiet enough for athletes.

Al-Mulook Layali Eau de Parfum packaging in minimal premium box design by Kutub Raja, brand designer.
Al-Mulook Perfumes branded tote bag with logo and royal-inspired typography by Kutub Raja, brand designer.
Al-Mulook luxury perfume packaging detail with logo and premium print finish by Kutub Raja, brand designer.

Al-Mulook

/ 03

BRAND • PACKAGING • LUXURY

Packaging that makes luxury feel earned, not just expensive.

Mellow Ice Cream packaging design system featuring CBD and THC-infused flavors, created by Kutub Raja with a minimal, scalable brand identity across product variants.
Mellow Ice Cream brand apparel and visual identity designed by Kutub Raja, extending the CBD ice cream brand into lifestyle merchandise.
CBD-infused ice cream lifestyle photography for Mellow Ice Cream brand identity designed by Kutub Raja, showcasing product experience and packaging in a natural outdoor setting.

Mellow Ice Cream

BRAND IDENTITY • F&B

A playful CBD/THC ice cream brand identity built to stand out in a crowded freezer.

View Case Studies

View Case Studies

View Case Studies

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About Me

I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right, and then make it look like it was always obvious.

I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.

I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.

The hardest brand decisions rarely look like design decisions. They look like a founder choosing between two futures, or a CMO defending a positioning no one's tested yet. I've spent eight years being useful in those board rooms.

The hardest brand decisions rarely look like design decisions. They look like a founder choosing between two futures, or a CMO defending a positioning no one's tested yet. I've spent eight years being useful in those board rooms.

Currently leading brand design at Ollion, a global cloud transformation company operating across twelve markets. I've worked with founders, CMOs, and early-stage teams across India, the US, and the Middle East, building brand identities, design systems, and the teams that run them long after I'm gone.

Currently leading brand design at Ollion, a global cloud transformation company operating across twelve markets. I've worked with founders, CMOs, and early-stage teams across India, the US, and the Middle East, building brand identities, design systems, and the teams that run them long after I'm gone.

Explore more about me

Download CV

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Experience

Design Manager, Ollion

May 2025 — Present

Lead Designer, Ollion

Jul 2023 — May 2025

Senior Designer, CloudCover (part of Ollion)

Oct 2021 — Jun 2023

Graphic Designer, CloudCover

Dec 2020 — Sep 2021

Graphic Designer, Axial Design Studio

Jun 2018 — Dec 2020

Let’s talk. From early concepts to final launch, I design and build everything to feel calm, refined, and timeless.


Not into calls? Feel free to email me.

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kutbuddinraja94@gmail.com

Design Manager

© 2026 Kutub.

Privacy Policy

Let’s talk. From early concepts to final launch, I design and build everything to feel calm, refined, and timeless.


Not into calls? Feel free to email me.

Copy component

Copied

kutbuddinraja94@gmail.com

Design Manager

© 2026 Kutub.

Privacy Policy

Let’s talk. From early concepts to final launch, I design and build everything to feel calm, refined, and timeless.


Not into calls? Feel free to email me.

Copy component

Copied

kutbuddinraja94@gmail.com

Design Manager

© 2026 Kutub.

Privacy Policy