I'm Kutub Raja, a Pune-based digital designer, building brand systems that do the explaining for you, across every touchpoint that matters.

Creative Direction

Logo Design

Brand Identity

Brand Consulting

No-Code Web Design

Pitch Deck Design

Marketing Collateral

Services

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Selected Work / 2026

Every project started with a decision, not a deliverable. Here's how those decisions played out: the brief, the argument, and the outcome.

Ollion

/ 01

BRAND DESIGN • DESIGN SYSTEMS

How do you scale a brand identity across twelve countries without losing its soul?

Subtle

/ 02

IDENTITY • PACKAGING • SPORT

A brand loud enough for billboards, quiet enough for athletes.

Al-Mulook

/ 03

BRAND • PACKAGING • LUXURY

Packaging that makes luxury feel earned, not just expensive.

Mellow Ice Cream

BRAND IDENTITY • F&B

A playful CBD/THC ice cream brand identity built to stand out in a crowded freezer.

View Case Studies

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About Me

I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right, and then make it look like it was always obvious.

I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.

The hardest brand decisions rarely look like design decisions. They look like a founder choosing between two futures, or a CMO defending a positioning no one's tested yet. I've spent eight years being useful in those board rooms.

Currently leading brand design at Ollion, a global cloud transformation company operating across twelve markets. I've worked with founders, CMOs, and early-stage teams across India, the US, and the Middle East, building brand identities, design systems, and the teams that run them long after I'm gone.

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