01
OPEN TO WORK
APR 2026
OPEN TO WORK | APR 2026
Design should be
Design should be
Design should be
felt and experienced
felt and experienced
felt and experienced
before it's seen.
before it's seen.
before it's seen.
Most brand decisions fail not because of bad design — but because of missing thinking.
I write about the decisions behind the work, and lead teams that get both right.
Most brand decisions fail not because of bad design, but because of missing thinking. I write about the decisions behind the work, and lead teams that get both right.
Most brand decisions fail not because of bad design, but because of missing thinking. I write about the decisions behind the work, and lead teams that get both right.
ROLE
Brand Design Manager, Ollion
EXPERIENCE
8 years · Global brands
BASED
Pune, India
BUILT BRANDS WITH —————
02
THINKING OUT LOUD
Ideas worth sitting with.
Ideas worth sitting with.
I write about brand strategy, design leadership, and the decisions most people don't talk about. No tutorials. No listicles. Just real thinking from real work.
I write about brand strategy, design leadership, and the decisions most people don't talk about. No tutorials. No listicles. Just real thinking from real work.
24 BLOGS · SINCE 2023
03
RECENT WORK
The work behind the work.
The work behind the work.
Every project started with a decision, not a deliverable. Here's how those decisions played out: the brief, the argument, and the outcome.
Every project started with a decision, not a deliverable. Here's how those decisions played out: the brief, the argument, and the outcome.
04
ABOUT ME
I've spent eight years asking why before asking how.
I've spent eight years asking why before asking how.
I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.
I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.
I believe brand is a business decision dressed as a visual one. My job is to make sure both sides of that equation are right — and then make it look like it was always obvious.
The hardest brand decisions rarely look like design decisions. They look like a founder choosing between two futures, or a CMO defending a positioning no one's tested yet. I've spent eight years being useful in those board rooms.
The hardest brand decisions rarely look like design decisions. They look like a founder choosing between two futures, or a CMO defending a positioning no one's tested yet. I've spent eight years being useful in those board rooms.
Currently leading brand design at Ollion, a global cloud transformation company operating across twelve markets. I've worked with founders, CMOs, and early-stage teams across India, the US, and the Middle East, building brand identities, design systems, and the teams that run them long after I'm gone.
Currently leading brand design at Ollion, a global cloud transformation company operating across twelve markets. I've worked with founders, CMOs, and early-stage teams across India, the US, and the Middle East, building brand identities, design systems, and the teams that run them long after I'm gone.
मैं कभी-कभी हिंदी में लिखता हूँ। कुछ चीज़ें वहीं ठीक बैठती हैं।
05
WHAT THEY SAY
In their own words.
In their own words.
Kutub is the rare design leader who makes the business case feel inevitable. He made our global rebrand look like the only reasonable answer — then shipped it across twelve markets.
Kutub is the rare design leader who makes the business case feel inevitable. He made our global rebrand look like the only reasonable answer — then shipped it across twelve markets.
Kutub is the rare design leader who makes the business case feel inevitable. He made our global rebrand look like the only reasonable answer — then shipped it across twelve markets.
Lauren Dettloff
Lauren Dettloff
CHIEF MARKETING AND GROWTH OFFICER • OLLION
"He asked the questions our investors should have asked. The brand got sharper, the thinking got clearer, and the work sold itself."
Paul Simon
CO-FOUNDER · RAICHO CAPITAL
A designer who thinks like a founder. He fought for the brand when I was too close to see it, and he was right."
Krishnan S
FOUNDER • SUBTLE
"Clear thinker, quiet taste, relentless about the details that matter. He made the whole process feel considered, not just the outcome."
Jesse Bride
FOUNDER • MELLOW ICE CREAM
"He asked the questions our investors should have asked. The brand got sharper, the thinking got clearer, and the work sold itself."
Paul Simon
CO-FOUNDER · RAICHO CAPITAL
A designer who thinks like a founder. He fought for the brand when I was too close to see it, and he was right."
Krishnan S
FOUNDER • SUBTLE
"Clear thinker, quiet taste, relentless about the details that matter. He made the whole process feel considered, not just the outcome."
Jesse Bride
FOUNDER • MELLOW ICE CREAM