Brand identity and website design projects for startups.

(2022-2026)

Each project here began with a founder’s vision and a blank slate. From strategy to design systems, these identities, packaging, and websites stories show how thoughtful design can shape how a brand feels, functions, and scale.

Each project here began with a founder’s vision and a blank slate. From strategy to design systems, these identities, packaging, and websites stories show how thoughtful design can shape how a brand feels, functions, and scale.

Each project here began with a founder’s vision and a blank slate. From strategy to design systems, these identities, packaging, and websites stories show how thoughtful design can shape how a brand feels, functions, and scale.

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Start a Project

Start a Project

Brand identity and visual system for Ollion showcased through large-scale wall signage, designed by Kutub Raja.
Brand identity and design system for Ollion, including digital interfaces, graphic elements, and lifestyle applications, designed by Kutub Raja.
Print and editorial design showcasing the Ollion brand identity system, designed by Kutub Raja.

Ollion

/ 01

BRAND DESIGN • DESIGN SYSTEMS

How do you scale a brand identity across twelve countries without losing its soul?

Product packaging design for Subtle Rope Flow featuring minimalist boxes with bold rope forms in multiple colorways — packaging and brand system design by Kutub Raja, brand designer.
Subtle brand apparel design showing a blue fitness t-shirt worn by an athlete, part of a lifestyle branding system — brand identity and merchandise design by Kutub Raja, brand designer.
Billboard campaign design for Subtle fitness brand featuring the message “No gym. No noise. Just motion,” photographed in an urban street setting — brand identity and outdoor advertising by Kutub Raja, brand designer.

Subtle

/ 02

IDENTITY • PACKAGING • SPORT

A brand loud enough for billboards, quiet enough for athletes.

Al-Mulook Layali Eau de Parfum packaging in minimal premium box design by Kutub Raja, brand designer.
Al-Mulook Perfumes branded tote bag with logo and royal-inspired typography by Kutub Raja, brand designer.
Al-Mulook luxury perfume packaging detail with logo and premium print finish by Kutub Raja, brand designer.

Al-Mulook

/ 03

BRAND • PACKAGING • LUXURY

Packaging that makes luxury feel earned, not just expensive.

Business card design for Raicho Capital by Kutub Raja, showcasing a minimal blue brand identity for an India–Japan investment advisory firm.
Raicho Capital website and presentation design by Kutub Raja, featuring strategic layout, typography, and visual system for an investment firm.
Mobile website screen for Raicho Capital designed by Kutub Raja, highlighting team profile layout and responsive UI for an investment advisory website.

Raicho Capital

/ 04

FRAMER WEBSITE • FINANCE

A site that had to feel like a boardroom, not a brochure.

Mellow Ice Cream packaging design system featuring CBD and THC-infused flavors, created by Kutub Raja with a minimal, scalable brand identity across product variants.
Mellow Ice Cream brand apparel and visual identity designed by Kutub Raja, extending the CBD ice cream brand into lifestyle merchandise.
CBD-infused ice cream lifestyle photography for Mellow Ice Cream brand identity designed by Kutub Raja, showcasing product experience and packaging in a natural outdoor setting.

Mellow Ice Cream

A playful CBD/THC ice cream brand identity built to stand out in a crowded freezer.