Subtle — Creative Direction
Year
'26
Client
Subtle Movement Co.
Service
Creative Direction · Photography
I directed how the brand showed up visually across photography, video, social and ecommerce.
© Subtle — Creative Direction
Challenge
The brand had a strong foundation, but its visual content wasn't yet matching the quality or ambition of the product. Subtle needed a more consistent way to show movement, product, and lifestyle.
Solution
I developed the creative direction for a larger photo and video production, defining shot styles, environments, product treatments, and content formats for social, ecommerce, and campaigns.
Outcome
The new content gave Subtle a more cohesive visual presence across Instagram, ecommerce, and campaigns, turning one production into a reusable content system.
Ollion — Website Revamp
Acceedo — Brand Identity