Al-Mulook Packaging System

Year
'25
Client
Al-Mulook Perfumes
Service
Packaging Design
Building a flexible packaging system that gives 30+ fragrances their own identity while keeping Al-Mulook instantly recognisable.
© Al-Mulook Packaging System





Challenge
With 30+ fragrances in the range, each product needed to feel distinct without losing the consistency of the Al-Mulook brand.
Solution
I created a flexible packaging system using colour, gradients and consistent typography, allowing each fragrance to stand apart while still belonging to one family.
Outcome
The packaging helped strengthen the brand at launch, with improved sales and new collaboration opportunities following the rollout.
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