SOHA Retreats — Campaign Creative Direction
Year
'26
Client
SOHA Retreats, Thailand
Service
Social Ads Design
Building a distinctive advertising creative direction for transformational retreats in Thailand.
© SOHA Retreats — Campaign Creative Direction
Challenge
The challenge was to move beyond conventional wellness advertising and communicate what makes the experience meaningful to people considering a retreat.
Solution
I developed a creative direction built around bold messaging, lifestyle imagery, and distinctive visual treatments. The campaign explored multiple concepts and formats for Google and Meta Ads, balancing emotional storytelling with clear calls to action.
Outcome
The creative direction gave good visits and bookings to SOHA, and the project is now moving into website UI/UX design.
Subtle — Website Design
Al-Mulook Packaging System