Visceral — Product Design
Year
'26
Client
Visceral Technology
Service
Product Design · UI/UX
Designing a clearer product experience for an AI-powered platform that helps Fortnite creators understand their data, trends, and map performance.
© Visceral — Product Design
Challenge
Visceral had a lot of powerful data, but the experience needed to make that information easier to understand and act on. The website and product needed clearer UX across different workflows.
Solution
I redesigned the website and core product experience, improving key flows and evolving how users discover, analyse, and understand their data. I also designed the Thumbnail Analysis tool from scratch and refined the Explore and analytics experiences.
Alongside the product work, I built the supporting UI system in Figma, defining components, states, colours, typography, charts, and interaction patterns, and refined the experience through testing with developers and frequent Fortnite users.
Outcome
A clearer, more connected product experience that made Visceral easier to understand and use.
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