Mellow — Package Design
Year
'23
Client
Mellow Ice Cream
Service
Packaging Design
Creating a playful packaging system that makes an unfamiliar product feel approachable, distinctive, and easy to recognise on the shelf.
© Mellow — Package Design
Concept
Mellow needed to compete with established ice cream brands while introducing a product many customers hadn't experienced before: CBD/THC-infused ice cream.
Solution
I built the packaging around bold colour cues and playful graphic details, giving every flavour its own personality while keeping the range easy to recognise.
Outcome
Mellow moved from an early idea to a retail-ready packaging range with a flexible system designed to scale as new flavours are introduced.
Acceedo — Brand Identity