Ollion
Ollion was born from the merger of five companies, each with its own way of doing things. Matchstic delivered a strong brand foundation, but my challenge was to make sure it didn’t just sit in a PDF.
I had to:
Harmonize 100+ assets across the new organization.
Keep local nuances intact while driving consistency.
Equip distributed teams globally to use the brand with confidence.
Evolve the system where real-world use demanded flexibility.
Align with diverse stakeholders, from Marketing and Product to HR and Sales, each with their own priorities and perspectives.
This wasn’t about control. It was about making the brand usable, scalable, and alive across every touchpoint.
The system leaned on bold typographic shapes and a refined palette that felt confident yet approachable. But for a global consultancy, it needed room to grow.
Through testing across presentations, print, and digital, we found the palette was too limited. I expanded it with practical use-case colors and refined typography rules so it worked seamlessly in day-to-day sales decks, whitepapers, and collateral, not just in brand guidelines.
The Ollion identity was already defined. My role was to make it usable, consistent, and hard to misuse.
I led the harmonization of over 100 assets across five companies, from pitch decks to one-pagers. To make it stick, we:
Created pre-built templates for decks and whitepapers.
Held training sessions showing teams how to apply the system.
Set up a Slack support channel as a live help desk for brand questions.
Built onboarding kits for every new joiner, so the brand became second nature from day one.
Migrated HubSpot templates into Salesforce, aligning emailers and forms across all group companies.
Equipped marketing teams with campaign-ready assets to run social media and global activations without needing design bottlenecks.
This wasn’t just rollout, it was creating a support system so anyone could use the brand well, without fear of “getting it wrong.”
The brand stretched across everything: billboards, whitepapers, sales one-pagers, social media, pitch decks, standees, swag kits, event banners, and iconography.
By making tools easy and accessible for cross-functional teams, we achieved near-100% consistency across external touchpoints. Every piece, whether a global campaign or a quick sales deck, felt distinctly Ollion.
The site, it looked great, but it was static. The UX Ollion needed to convert visitors just wasn’t there. Using Google Analytics and Microsoft Clarity, we saw the gaps: low scroll depth, high bounce rates, and almost no clear path for users after the homepage.
I worked with our internal developer to revisit components page by page, creating some new, refining others, and restructuring the flow to drive action beyond the first scroll. This became a continuous cycle: test, iterate, build, deploy.
Working remotely for nearly five years, I’ve learned how to align distributed teams without friction. At Ollion, I partnered with stakeholders across HR, Product, Sales, and Marketing to ensure every output was on-brand and on-time.
I showed teams how to use the system in real-world contexts. However, when disagreements arose (like stakeholders preferring quick workarounds over guidelines), I tackled them by showing the why behind the system, demonstrating how consistency made their work easier and more impactful.
My focus was always on collaboration over enforcement: making sure every team felt equipped rather than restricted. Despite the scale and complexity, I’ve consistently received positive feedback, proving that remote culture can build strong, lasting design impact.
This project wasn’t about starting fresh. It was about taking a new identity and making it usable, scalable, and alive in the real world.
As Design Manager, I acted as both guardian and builder, protecting the system while adapting it based on feedback and real needs. The biggest takeaway? A brand doesn’t succeed in guidelines, it succeeds in how people use it. And that requires systems, training, and iteration.
Credits: Matchstic Team + Anurag M. (Sr. Designer) + Lauren D. (CMO)
— Lauren Dettloff
Chief Marketing and Growth Officer, Ollion
100
Assets Harmonized
~90
Brand Consistency
3
Designers Mentored
4.9
TSAT Rating
