Client
MindU Health
Overview
MindU Health, a Mumbai-based mental health matchmaking platform, sought to connect clients with compatible therapists in a judgment-free environment. To effectively reach a global audience through online appointments, they required a cohesive and compelling brand identity.
Client
MindU Health
Industry
Healthcare
Service
Brand Identity
Visual Design
Social Media
Duration
6 weeks
The Challenge
The primary challenge was to create a brand identity that resonated with a diverse, global clientele while maintaining cultural sensitivity. Additionally, the brand needed to convey trust, warmth, and professionalism to encourage individuals to seek mental health support.
The Solution
Collaborating closely with MindU Health, we developed a comprehensive brand identity that included logo design, typography, and a soothing color palette. We also crafted marketing collateral, a pitch presentation deck, and social media banners to ensure consistent messaging across all platforms. Our design choices were guided by the need to create an inviting and trustworthy image that would appeal to a global audience.
The Result
The new brand identity successfully positioned MindU Health as a professional and approachable mental health service provider. The cohesive visual elements enhanced brand recognition and trust among clients. Founder Pallavi Surana praised our work, stating that we "understood what I am trying to communicate through my brand from the get-go and delivered a logo and other brand collaterals that fit perfectly with it. Highly recommended!"
