Client
Respectfully Dangerous
Overview
Respectfully Dangerous is a next-generation coaching brand founded by Enrique Gonzalez, the transformational leader behind Personal Titan Corp. When Enrique reached out, he had a crystal-clear vision: to create a brand that speaks with quiet authority and challenges outdated luxury norms. My goal was to take his philosophy of “understated intensity” and turn it into a visual language that would feel powerful, modern, and deeply intentional. I designed every part of the identity to reflect the duality at the brand’s core—respect and danger, balance and boldness.
Client
Respectfully Dangerous
Industry
Personal Coach
Service
Logo Design
Visual Design
Brand Guidelines
Framer Site
Duration
2 Weeks
The Challenge
The biggest challenge was breaking away from the loud, traditional aesthetic of most luxury or leadership brands. Enrique didn’t want gold accents, overused serif fonts, or performative bravado. Instead, the identity needed to feel precise, minimal, and quietly assertive—like polished steel. I had to build a system that looked calm on the surface but carried immense presence beneath, with every design decision reflecting clarity, discipline, and controlled strength.
The Solution
I created a complete visual identity rooted in minimalist design and sharp precision. The wordmark uses lowercase sans-serif lettering to express quiet confidence, while the custom “rd” monogram was designed to capture the brand’s dual essence. The color palette—gunmetal grey, stainless steel, and matte black—communicates resilience and modern luxury. I used Titan Orange sparingly to bring energy and signal Enrique’s connection to Personal Titan. From typography to motion, every element was curated to reflect a brand that doesn't need to shout to command respect. I also built a Framer-based brand hub to house all assets and guidelines, keeping everything accessible and sleek.
The Result
Respectfully Dangerous launched with a distinct, cohesive brand identity that feels powerful without being loud. The brand kit I created provides a scalable foundation for consistent visual communication across platforms. It’s precise, modern, and aligned with Enrique’s vision—understated yet unmistakably influential. This project was a deep dive into disciplined design thinking, and I’m proud to have brought it to life from start to finish.
