Marketing at the Edge — Brand Identity
Year
’25
Client
Marketing at the Edge
Service
Visual System · Brand Playbook
Building a confident identity for a consulting practice helping companies build smarter go-to-market engines.
© Marketing at the Edge — Brand Identity
Challenge
Marketing at the Edge needed a brand that felt strategic and confident without looking like another traditional consulting firm. The identity had to communicate clarity, momentum, and the idea of moving businesses forward.
Solution
I developed the visual identity around the idea of the “edge” — using a focused mark, strong typography, and a flexible visual system to express movement, connection, and forward momentum.
I also created the supporting colour, typography, graphic language, and brand playbook to keep the identity consistent across digital, presentations, and marketing materials.
Outcome
A flexible brand identity and visual system that gave Marketing at the Edge a clear, confident presence across its digital and communication touchpoints.
Ollion — Marketing Materials
Ollion — Presentation System