Client
Subtle Movement Co.
Overview
Subtle is a modern personal fitness coaching brand that blends movement, mindfulness, and strength training. The brand introduces Rope Flow, a dynamic training method designed to improve mobility, coordination, and endurance. My goal was to develop a compelling brand identity and packaging design that aligns with Subtle’s philosophy—minimalist yet powerful.
Client
Subtle Movement Co.
Industry
Fitness Coach
Service
Visual Design
Packaging Design
Brand Guidelines
Duration
2 Weeks
The Challenge
The challenge was to create a brand identity that resonates with fitness enthusiasts while keeping it sleek and premium. The packaging had to be functional, eye-catching, and aligned with Subtle’s core values—movement, balance, and transformation.
The Solution
I crafted a modern logo with a bold yet fluid typeface, symbolizing movement and strength. The brand color palette—a mix of deep black, energetic orange, and neutral tones—was chosen to reflect power, passion, and balance. For packaging, designed sleek, compact, and user-friendly boxes that showcase the Rope Flow product with clarity. The use of clean typography and geometric layouts ensured a premium yet accessible look.
The Result
The new branding and packaging have positioned Subtle as a standout name in the fitness industry, reinforcing its commitment to movement, balance, and mindfulness. The bold yet fluid design enhances brand recognition, while the sleek packaging improves the user experience, making the product more appealing and accessible. By combining aesthetic appeal with functionality, Subtle’s new identity drives engagement, builds trust, and sets the stage for long-term brand success.
